A collaborative project while a student at The Portfolio Center, Tryptic is a complete vision to redefine the soft drink by producing a healthy beverage with global flavors. We presented our project to a room full of creatives at Coca-Cola’s headquarters in Atlanta, Georgia. It was a huge learning experience, to say the least.
We spent an afternoon tasting flavors purchased from an international farmers market, after drinking everything from Jamaican root tonic, to brewed birds nest, we settled on hibiscus, aloe, and tamarind. These flavors were global in scope and surprisingly delicious.
Visions of a James Bond movie set against the backdrop of the East India Trading Company became our design inspiration.
Tryptic-Defined
Global ingredients, which are both delicious and healthy, with subtle carbonation, Tryptic is a a new twist on the traditional soft drink.
Audience
The target market for Tryptic is the active and social student or young professional. (18-35) They enjoy soft drinks on the go, energy drinks at clubs, or sports drinks after a workout. They closely follow new trends.
A few marketing examples from our presentation to Coca-Cola
