Call it crowd-sourcing or user generated content (UGC), hashtags on twitter are amassing fragmented data that has yet to tapped for it’s full potential. I found out about a new band mixing hip-hop, dub, and nintendo style sounds, and decided to hype it on Twitter. I tweeted out Listening to Mux Mool – MERLINFIST! http://www.myspace.com/muxmool #nowplaying #musicmonday.
Immediately I checked out a hashtag search for #nowplaying to see that my tweet made it over there ok. What I saw when the search loaded though, was an entire playlist generated by random users around Twitter. People are just telling the world that they are currently listening to this song.It got me thinking that there should be a site that capitalizes on this content and broadcasts out #NowPlaying Radio. It could be an automated system that pulls each song from the latest #nowplaying tweet. Or it could be a weekly top 40 broadcast that plays the most tweeted #nowplaying songs.
And if we can do this kind of thing with #nowplaying. What can we do with #traveltuesday, where people tweet out recommended exotic locations. Or #followfriday, where people filter out the best tweeters from their follower-base.
Already companies like fflick.com are realizing the potential of the millions of seemingly meaningless tweets. fflick.com scours the twittershpere for instances of movie names, assigns a positive or negative rating to the tweet based on the words in the tweet, and comes up with a real-time list of the most popular movies.
Take a moment to think about what’s possible.
What could we do with the #traffic tag? What about #idea? Could a brand create a new hashtag, sponsor it on the trending list, and watch their business take off in the capable hands of millions of tweets? Could a business take control of a brand new hashtag? $%&*<> are all up for grabs.
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