We put things we like on Facebook. We put things we like on Pinterest and on Tumblr. Where do we put the things we don’t like?
I was looking at this new identity for DC Entertainment and I recognized a great example of when brands should not combine all of their sub-brands under the same look and feel. I wanted to share this realization with the same enthusiasm that I would with something that I liked, but where?
Is there room for a repository of the things we dislike?