Paula Scher is a design hero of mine. I look back at her identity for the High Line, whenever I need to be inspired and reassured that simplicity and elegance are the correct ways to solve a problem. Well in this video she talks about how it only took her an hour to come up with, which makes sense.
She also talks about how the most beautiful design solution is meaningless if a company has no control over it’s different departments. Preach it Paula!