Coming up with a new identity for a brand is one thing, convincing the brand there is need for change is another. Just like wilderness medicine includes teaching first responders how to deal with witnesses on the scene, the design process includes or should include the persuation of authority. I recently took part in a [...]
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The Climbers Fest creative team has been back at the grind. We are busy coming up with secondary illustrations to help support and elevate last year’s theme of the old west meets dirtbag climbers (see: King of Hearts, rapper/climber oDub’s cowboy poem using names of local area routes to drive the story). Below are some [...]
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If you have been reading my blog you saw that I entered a contest where they are looking for a bad logo deign for a fictitious company, Excellencico.Please follow this link: http://howlowcanyourlogo.com/william-roth/ and click on the “broken heart” to dislike my logo, thereby voting for me to move on to the next round. Thank you!
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So far all of the logos submitted to the How Low Can Your Logo contest have been so bad that they are actually bad. I wanted my entry to be bad in a good way. Read Meet the Client for information on what Excellencico wanted. I will update this post with links to the entry [...]
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A rebus birthday card inspired by this, a letter from Charles Eames to his daughter Lucia, from Moscow. Also, there is cake.
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The folks over at Fuzzco launched a contest today to see How Low Can Your Logo? This is a contest to design the worst possible logo for the worst possible client. “The Client” was just announced today. Enter Excellencico, “a global leader in providing a focused, broad range of services to a world-class, international, region-centric [...]
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