Social Media

I’m trying to stay true to the biggest rule of social media and blogging; be yourself. Without forcing a post teaching something, I though I could take this opportunity to let you know about blog posts I am currently reading.

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I’ve spent some time recently trying to concept ways to get people outdoors or outside using Foursquare. Here are some of my thoughts:

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I am bummed that I wasn’t able to attend the #guerillapanel social media event/discussion at the winter Outdoor Retailer conference. This is the second time I have seen footage from this conference, and I now realize I need to be there to build relationships and engage with other social media folks in the outdoor industry.

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With a small budgets, a local customer base, and a knowledge that you can’t beat the bigger competitor, it’s almost a no-brainer that you should be utilizing the social web. You aren’t even getting the short end of the stick here, it’s some of the best marketing you can do! (Although you do need to be creative and honest, which can be tough.) That is why it is so amazing to me that more small businesses are not on Twitter, and do not have a Facebook page yet.

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witter users needed a way to sift through and organize the millions of tweets out there. They came up with using the # symbol, which they call a hash-tag, to group similar tweets. Do a search in Twitter for #Job in and you will start to see real-time updates of job listings and tips from around the world. Search #job #socialmedia or #job Georgia in Twitter and you will start to understand how to sift through job tweets yourself. This concept is exactly like tagging a photo of your friends in Facebook. (Pro tip: You can also get these search results sent to your RSS reader by clicking RSS feed for this query located on the right sidebar of the search results page.)

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24 Ways has a nice list of considerations for creating HTML e-mails for your business or organization. From CSS font formatting to properly building tables, this guide will make sure you have your bases covered. 24 ways: Rock Solid HTML Emails Thanks to Steve Smith from Information Systems here at NOLS for sending this link [...]

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