Coming up with a new identity for a brand is one thing, convincing the brand there is need for change is another. Just like wilderness medicine includes teaching first responders how to deal with witnesses on the scene, the design process includes or should include the persuation of authority. I recently took part in a [...]
I looked at the whiteboard and couldn’t believe that my social media plan-of-attack looked so messy. It was time for a coffee-fueled cleaning session. I decided to make a distribution flow chart organized by what I was sharing, and branching every possible option using MindNode (generally used for mind maps).
so⋅cial net⋅work en⋅gi⋅neer [soh-shuhl net-wurk en-juh-neer] -noun 1. A person trained or skilled in the design, construction, and use of online communities. 2. One who creates and nurtures relevant online communities through popular and emerging technologies. 3. A facilitator of online organization, action, discussion, and discourse.
