Social Media

With a small budgets, a local customer base, and a knowledge that you can’t beat the bigger competitor, it’s almost a no-brainer that you should be utilizing the social web. You aren’t even getting the short end of the stick here, it’s some of the best marketing you can do! (Although you do need to be creative and honest, which can be tough.) That is why it is so amazing to me that more small businesses are not on Twitter, and do not have a Facebook page yet.